Year In Search - Visual Story
A dynamic mobile-first quick-tap format for Google’s iconic Year In Search campaign.
- Content Heavy
- Iconic Piece Of Work
- Landing Insights With Impact
Google’s Year In Search campaign is an annual chance to share insights about the way people are living their lives in moments that matter - those times when there’s an immediate need to fulfil. It’s become an iconic piece of work that marketers all over the world look to. This year we were asked to deliver the information in Google’s dynamic new format, Visual Stories.
Designed to encourage mobile viewing of insight-rich presentations, Google’s Visual Story format is about creating concise, powerful communications that are enlivened by simple animation and an engaging flow.
For the Year In Search information, which has been annually shared in various forms for over 20 years, the Visual Story format gave us the chance and challenge to present it in a way that would be consumed by more marketers than ever before.
