A humorous splash-maximising filter helps swimmers make their bombs look more impressive.
As part of an annual summer campaign, L&P initiated a petition to have ‘manus’ incorporated into competitive diving events. To support this promotion we built the ‘Manu Maximiser’ which helped celebrate the manus most recognisable effect (the splash).
On Instagram, L&P drinkers were able to use our free filter to add an extra large splash to videos of them performing their interpretation of a “manu’. This was of course to draw attention to the merits of the manoeuvre and cultivate its appreciation among local, national, international and Olympic-level diving judges.
All summer-long the filter was promoted on the brand’s social media profiles, so fans all across the country could get involved, make a video and have a laugh.