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Manu Maximiser

A humorous splash-maximising filter helps swimmers make their bombs look more impressive.

Load Filter

Mobile screen showing how the Manu Maximiser filter is used
  • Instagram Filter
  • Splash Effect
  • Promotional Element

As part of an annual summer campaign, L&P initiated a petition to have ‘manus’ incorporated into competitive diving events. To support this promotion we built the ‘Manu Maximiser’ which helped celebrate the manus most recognisable effect (the splash).

On Instagram, L&P drinkers were able to use our free filter to add an extra large splash to videos of them performing their interpretation of a “manu’. This was of course to draw attention to the merits of the manoeuvre and cultivate its appreciation among local, national, international and Olympic-level diving judges.

All summer-long the filter was promoted on the brand’s social media profiles, so fans all across the country could get involved, make a video and have a laugh.

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