Holiday Exclusives
A festive global retail campaign across key APAC regions, transforming Google devices into the perfect holiday must-have.
- Cultural
- Striking
- Exciting
While December holds diverse significance across Japan, Australia, Singapore, and Taiwan, we had one mission: make Google devices the top holiday gift across the region.
Instead of a one-size-fits-all approach, we adapted the global message, "Fill hearts, fulfil wish lists," to seamlessly resonate with each unique country across APAC region.
This multilingual campaign proved to be a success, drawing a wide audience across the region with its targeted messaging and relevant offers.
Recognising distinct shopping habits, we highlighted early-bird options, catered to general gifting needs, and even incorporated Australia's iconic Boxing Day sales.
Evolution
- Joyful
- Light
- Celebratory
Little Somethings’ is the graphic collection designed and supplied globally.
