GStore Emails
A series of email communications supporting various GStore promotions and launches.
- Conversion
- Compelling
- Tonal
For an online retailer like Google Store, EDM communications are a hugely important channel to connect with their audience and keep them coming back for subsequent offers and promotions. Creating rewarding emails, that are opened, get read and inspire action, is an art of its own that has a very real impact on our client’s bottom line.
The Google brand has a global presence. Crafting EDM communications with a local-national context requires balancing widespread brand guidelines with personality and the specific nuances that ensure success in each market.
On top of these considerations, each retail moment Google Store hosts, comes with its own tone and look that needs to be adapted into the email format.
Examples
- Flexibility
- Consistency
- Impactful
New Product Launch - Communicating the arrival of Google’s Pixel 8 and Pixel 8 Pro models.
Google Anniversary - Communicating the product offers celebrating Google’s 25th birthday.
11.11/Black Friday Announce - Communicating the most significant discounts of the year.
EOFY Announce - Communicating Google Store’s annual clearance sale in Australia.
