25th Anniversary
A retail campaign marks a momentous occasion by unfolding Google’s rich and colourful history.
To attract and convert customers during the sale celebrating Google’s 25th Anniversary, we created a celebratory campaign telling Google’s story.
Commemorating Google’s groundbreaking journey of 25 years, Google Store APAC embarked on a campaign to deeply engage customers and celebrate this special occasion with a heartfelt tribute to the brand’s rich heritage. Our campaign theme ‘25 Years Young,’ aimed to harness two emotional drivers; a sense of momentous occasion and a profound connection to Google’s identity.
The centre-piece of this campaign was a ‘25’ logotype that embodied the anniversary’s significance. Crafted from vibrant geometric blocks, it evoked both nostalgia and Google’s foundational values through its core colour palette.
Complementing this, we created a unique pattern that embodies Google’s rich and storied history, weaving in 25 ‘easter eggs’ that playfully alluded to significant moments and milestones.
Evolution
- Colourful
- Unconventional
- Playful
Graphic explorations.
Icons representing the company history.
Regionally representative icons.
Integration with various product shots.
Final artwork on site.
Executing The Campaign
- Desirable
- Fun
- Charming
The 25th Anniversary campaign surpassed traditional media with a host of unique activations.
Commemorative Downloadable Wallpapers
As a token of appreciation, two commemorative wallpapers were made available for users to download and personalise their devices after their purchase.
Commemorative Tote Bags
As a delightful surprise, complimentary printed tote bags were gifted to customers with their purchases.
Campaign Artworks
On the Google Store site, the artworks were combined with several product arrangements.
