Introducing Pixel 8 & Pixel 8 Pro
Redefining merch with a sustainable Google branded pouch that seamlessly pairs with Google's latest Pixel devices.
- Anticipation
- Excitement
- Global
Celebrating the new launch of Google’s Pixel 8 and Pixel 8 Pro, we collaborated with Von Holzhausen to create a bespoke carry-pouch given to customers with the purchase of a new phone. Crafted in sustainable Technik™ leather, it complemented the phones with style, functionality and class.
The project required a large amount of research and testing to ensure we met with Google’s utility and sustainability objectives. The pouch design itself required several stages of prototyping to get the scale, build, packaging and strap length right.
With a large production scale across APAC, we were proud to get the Google branded pouch to the highest standard. Only the very best result was acceptable to make the pouch feel like a natural complement to Google’s premium devices.
EVOLUTION
- Google quality
- Product design
- Authentic
Prototyping the design required experimentation with the style and emboss-finishes.
Due to time constraints a 3D model needed to be rendered for our campaign materials.
With a simple design and elegant texture, using the pouch is a rewarding tactile experience.
The Google branded pouch is a fitting companion to Google’s premium phones and worthy of carrying the logo.
Campaign
- Widespread
- Consistency
- Flexibility
The annual product launch is a huge moment for Google globally. For our APAC region, the pouch was a key initiative to leverage engagement and drive sales.
Surprise And Delight
A key element of the product launch was the Google branded pouch gift with purchase, made from sustainable Technik™ leather.
Site Visuals
Our hero visual celebrated the pouch together with the brand new models.
Digital Assets
A comprehensive digital asset campaign promoted the launch and launch offer across the web.
EDM
Email communications were sent out to our database of subscribers, alerting them of the launch and launch offer.
showreel
- Exclusive
- Textural
- Useful
PHQ redefined sustainable merch with a Google branded pouch, fuelling the Pixel 8 APAC launch and reaching audiences in key regions.
