RARE Website
A website redesign to add new functionality, ensure scalability and adapt to a new brand look.
- Content Programme
- Creative Hub
- Functional, Scalable
Rare with Google is a platform designed to support the inclusion of underrepresented groups into the creative industry. In refreshing the Rare with Google website in 2021, we were asked to add new functionality, ensure a scalable design structure and implement a new branding look.
As a resource hub for professional creatives, the Rare with Google website needed to have a certain design flair while making the consumption of certain key streams of content easy on both desktop and mobile.
Diversity and inclusion is a big issue for Google and one that they see as important for the creative industry as a whole. Difference in the commercial and non-commercial arts is only further-energised by difference in its practitioners, so Google is whole-heartedly behind supporting underrepresented talent to survive, thrive and lead.
Evolution
- Sharing Opportunities
- Recognising Talent
- Diverse Contributions
Developing intuitive forms
Mobile friendly layout
Content-rich presentation
Open Access
- Diverse Identities
- Diverse Backgrounds
- Diverse Capabilities
Ensuring the site was accessible to all users was an important priority for the site.
Allowing for neurodiversity
A linear and logical layout was adopted in consideration of users with a broad range of neurological capabilities.
Text colour contrast
By maintaining a text colour contrast of at least 4:5:1, the site supported users with visual acuity limitations.
Screen reader tested
For users who rely on screen readers, we made sure the text on the site was successfully picked up.
