YouTube Delivery 2021
A unique 3D virtual show that connected YouTube with their key partners during the COVID-19 pandemic.
- Repetitive Engagement
- Exploratory 3D Space
- Content Platform
YouTube South Korea’s Delivery campaign is an annual promotion that engages, educates and excite’s marketers about YouTube products. In 2021 after months of lockdown, our audience of professional marketers needed an experience that was more engaging than just another livestream event.
To launch the YouTube Delivery 2021 event, marketers received a physical ticket that invited them via QR code to a special-build microsite. Online they were treated to an impressive show created by key Korean influencers.
Following this show, users discovered a virtual 3D theatre and animated 3D guide. On stage they could explore the set, finding various interviews, clips and quizzes to consume at their own pace. Every month content in the theatre was updated with new engagement experiences that further educated the recipients.
Evolution
- Infographics
- YouTube Videos
- Interactive Elements
Developing a quirky guide
Setting the stage
Finished content
Making The Space
- Immersive Lighting
- Classic Cinema Layout
- Sense Of Theatricality
Creating a venue that was exciting and felt exclusive was a key priority in making a platform people wanted to explore.
Baked lighting
To create a realistic ambience, we used baked lighting techniques that store the light data in texture maps.
Dynamic screen projection
Reflecting the light from the projection in the 3D space gave a real sense of actual projection happening in the theatre.
Nostalgic architectural touches
Echoing classic art deco theatres, our 3D space combined various architectural touches to create dynamism and interest.
