The Kingdom Choir is one of the UK’s highest profile gospel groups. For over 20 years they’ve been performing all over the country, even singing at the wedding of the Duke and Duchess of Sussex. To celebrate the individual artists who come together in the group, we created an interactive site that profiles them and their talents.
Showcasing the choir’s latest release, the aboutthekingdomchoir.com website gave us a chance to focus attention on the myriad of different artists who make up what has become a nationally-recognisable sound.
In the central presentation we visualised site audio with dots and lines tracking the pitches of the choir’s tenor, alto and soprano singers. From these colours you could then identify the singers themselves and click to explore their individual aspirations, inspirations and influences.
Visually depicting the tracks on the release was a great way to get people thinking about the sound as a compilation of elements.
Controls gave people the ability to separate the vocal tracks from the instrumental backing and explore both elements.
Around a central rotation point, we tracked the vocal pitches of the soprano, alto and tenor components.
A subtle background texture pulsed and glowed, visualising the contribution of the backing instrumentals.