Google Shopping Warehouse
A 3D online shopping experience shows bricks-and-mortar retailers the potential of embracing e-commerce.
- Multiple Digital Creations
- 3D Projected Space
- Interactive Elements
Digital retail is an important revenue stream in all markets, even those like India that have classically focussed on physical stores. To help business-owners see the potential online we created a special event where they were thrown into a 3D world to take a virtual journey through a digitally guided transaction.
Combining talks, roundtables and quizzes, Google’s Shopping Warehouse event gave a series of attending retailers a comprehensive picture of how embracing digital could help them. To drive the point home and provide moments of engagement, we supported the event with a series of digital creations.
A digitally empowered bicycle pump was used to get audience members to blow up a series of inflatable models on screen and reveal statistical insights. In another space, a mocked-up living-room was transformed via projection into a 3D space where participants could pick and follow a digitally guided transaction.
Evolution
- Immersive Design
- Physical Cues
- Customisable Elements
Planning the stages of the shopping journey
Creating a multi-user experience
Building in category-customisation
Going Virtual Shopping
- Immersive Experience
- Category Relevance
- Retail Journeys
The key exhibit of the event had to be the virtual shopping experience that explained how digital and digital to physical, retail journeys can happen.
Living room stage
With subtly propping our audience were encouraged to take a seat in a stylised lounge.
3D digital projection
When the lights went down and the projection went on the walls became manifestations of digital interfaces.
Interactive journey
Through selecting a product they like, to a series of decisions on how and where to buy the item, our audiences picked out different retail journeys.
Video
- Multiple Solutions
- Journey Planning
- Adding Interest
To create an exciting and engaging event we combined multiple digital activations that enhanced key learning moments.
With fun props, immersive projections and simple interactions, groups of marketers were able to get their heads around the possibilities that are open to them online.
