Fact Checking Day
Techniques to detect misinformation are explained in a multiple output campaign.
- Simple and clear
- Easily localisable
- Suite of content
Fact-Checking Day is an annual event rallying the public and content creators to apply greater scrutiny to information they consume and pass on. For Google who works with a fact-checking network, it’s a great opportunity to share the techniques and knowledge that they use to help stem the tide of misinformation.
With several lists of information points to share, we created a simple modular campaign that used clear iconography to illustrate the various points. These were then broken out into social assets, pdfs and a video. Clean, unfussy animation made the content engaging in moving formats, without drawing attention away from the copy elements.
After localisation into nine different APAC languages, the campaign grew to consist of over 80 assets. For such an important issue in our modern age, it was great to be part of circulating and normalising the practices and techniques that are our only solution to misinformation.
Video
- Informative
- Important Issue
- Trustworthy
A campaign of social assets, pdfs and video helps understand how to detect misinformation.
We should all practise a certain amount of scepticism over content we encounter online, this work shared the verifications we should be looking for and the questions we should be asking ourselves.
