B&R Safety Videos
An animated video series that explains how in-built protections in Google products are keeping you safe.
- Friendly but Cautionary
- Bite-size Content
- Understanding Online Safety
Security online is a big issue, one that Google takes very seriously. To explain some of the less noticeable protection features that users are enjoying when they use Google products, we created a series of animated videos. The videos use simple narratives to bring to life Gmai’s anti-phishing measures, Google Play Protect and Chrome Safe Browsing.
As a Google Brand & Reputation marketing initiative, it was important the concepts were made easy to consume and understand. We used a playful storytelling approach and restrained palette to create stripped-back engaging scenes. Characterful illustration made the images friendly but able to convey the dangers that the subject matter was dealing with.
In the end the videos were localised into eight different languages used in the Southeast Asian market and make clear to all the gravity with which Google holds its online security positioning.
Video
- Stylised Illustration
- Reassuring Message
- Protective Features
To explain some of the less noticeable protection features of Google products, we created a series of engaging animated videos.
A playful storytelling approach and restrained palette created stripped-back engaging scenes, while characterful illustration made the message come through with impact.
