PHQ
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Auckland Museum

Our Voices

An interactive digital spotlight experience using motion sensors to share children's insights through dynamic storytelling and data.

Image of children under coloured spotlights
  • Societal Issues
  • Dynamic
  • Perspective

The Auckland Museum and PHQ collaborated to create a digital experience inspired by research from the University of Auckland. Based on insights from 800 school children across New Zealand, the project explored their school experiences, relationships, and views on societal issues, offering visitors an engaging, immersive journey into young people’s voices and perspectives.

PHQ was tasked with transforming this significant research into an engaging, interactive Auckland Museum experience. Building on existing study assets, PHQ proposed two innovative concepts, both focusing on interactivity, connection, and personal reflection.

The selected approach used spotlight-based interactivity. Motion sensors detected when visitors stepped onto illuminated spots, triggering digital content to share insights, stories, and statistics directly drawn from the children's responses. Each activation offered a unique experience, weaving together data and storytelling to immerse visitors in the perspectives of young people. This dynamic approach created a thought-provoking and emotional journey, encouraging deeper understanding of the issues explored.

Evolution

  • Interactive experience
  • Storytelling
  • Character Design
Illustration of the characters walking around symbols of the various topics and issues

Design & Data

  • Motion Sensor
  • Interactive
  • Storytelling

To give visitors a window into what young people in Aotearoa think about key social and cultural issues, PHQ transformed meaningful research into a visually compelling, immersive, and interactive format. The voices of New Zealand youth were amplified through colourful spotlights and directional sound, showcasing diverse perspectives on important issues.

Image of girl standing under a red spotlight and reading the experience of a child on the screen

Spotlighting perspectives

A dynamic way to explore societal issues, enabling users to interact with characters through projection, movement, and sound, enhancing immersion and emotional connection.

Illustration of the different spotlight locations and how they interact with the screen when triggered

Kinetic control

Multiple museum visitors can engage at once, standing on spotlights which trigger animations and voice clips of youth and their experiences.

Image of people engaging with the statistics shown on the screen

Data visualisation

From the 800 youths who participated in the University of Auckland's research, the data is presented in an easy-to-grasp format, allowing both children and adults to understand the perspectives of the future generation.

Video

  • Visualisation
  • Future generation
  • Perspective
Image of the Our Voices exhibition sign at the Auckland Museum
Our Voices
Watch Reel
Case Study - 2024 Showreel
00:00:31

PHQ partnered with Auckland Museum and the University of Auckland to develop an interactive spotlight experience, using motion sensors and voiceover audio to amplify youth perspectives through dynamic storytelling and data.

Visitors activated digital content by stepping onto illuminated spots, where motion sensors triggered insights, stories, and statistics directly based on research from the University of Auckland.

Exploring the lives of 800 children, the project offered a vivid look at their school experiences, relationships, and societal perspectives, bringing their stories to life in an immersive and engaging way.

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